International Marketing
International its more complexed
1) This course is to incur our curiosity. An environment/ cultural approach to internationalistic Marketing.
ORAL run: We have to choose a product and share a discovery to the class. We have to talk about the company.
Bibliography: -International Marketing-Cateora & Graham-McGraw Hill-13th translation 2007
Summary:
PART1: An Overview of the international Market
PART2: The Impact of Culture On international MKG
PART3: Assessing International Marketing Opportunities
PART4: Developing International MKG Strategies
Events and Trends affecting worldwide Business:
-Green Marketing,
-Multimedia, more and more Flat screen (LCD, LED, Plasma, 3D technology)
-Market of 4x4 is collapsed.
-Financial crisis
-Social network
-The rapid growth of the world Trade Organization and regional free trade areas. (Europe have the same money for example).
-The skid toward the acceptance the free market economy and democracy among ontogeny countries in Latin America, Asia and Eastern Europe.
-The major impact of world(a) Media, the Internet, mobile phones, satellite TV etc. on the looseness b companys.
-Growing acceptance of the Sustainable Development concept to properly fight the resources and global environment for the next generations.
-Globalization of Market and Competition. Acquisitions / Mergers and partnerships with foreign companies so as to remain competitive.
-Technological advances in many areas are fastness up and innovation (high-tech, medicine etc) is occurring in a great number of places around the globe. This creates a growing need for alliances and delocalization.
-Improved transport and Communication making trade and travel increasingly practical. Thus, trump out products from many different countries.
-Growing Convergence in currency, norms, regulations etc. presidency international 4PS....If you want to get a full essay, order it on our website: Orderessay
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