Integrated Marketing Communication and Customer Satisfaction Strategy

Beginning the process of creating publicize, it is important to decide which consumer markets should tense up. Muzic in the metropolis (MITC) go a direction demand a broad appeal, however it is salvage going to identify the primary focus. Preferably, MITC primary market is that of consumers who leave alone become the foundation client base and provide stableness to the sales determination. Using the decent tools at the right sequence and in the right place, the advertising will build beseech for products and services, leading to increased sales as well as consumer attentiveness. Demographics in the Independent Record Stores may have to do with location, age, gender, or some other characteristic that would apply to a significantly large customer base. Muzic in the City will subroutine as much Internet advertising as possible because its free; also it can reach the target consumers. Internet advertising has become the ultimate way to reach a shape of consumer markets with relatively little get down involved. MITC would not use the same type of wording in advertising music as a company would for advertisement for garden tools. This independent record store intends on development words that will immediately grab and hold the charge of prospective buyers.



Muzic in the City will also use any visual elements that will allow the products to connect with the requisite consumer market, which is unusually important. This will be a good advertising scheme, which is intended to help a company reach particularised goals in terms of market share and specific types of consumers. alinement behind this strategy is just as critical as the strategy itself mainly because in 2012 marketers are confronted with an infinite number of ways to reach their target. If MITCs main focus is not aligned with its sales which is not aligned with its overall strategy which is not aligned with its advertising then something is wrong. Without the right people on this team, the record store does not have the support needed or the funding...If you want to get a full essay, order it on our website: Orderessay



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