he Vision, Mission, Objectives, and Business Description Chapter 2
Copyright ©2000 Sutia Kim Alter. This work is license under the Creative Commons Attribution-Shargon Alike 3.0 License (http://creativecommons.org/licenses/by-sa/3.0/)
Chapter 2 Chapter 1
Strategic planning is worthlessâ€" unless there is first a strategic vision.
The Vision, Mission, Objectives, The Vision, Mission, Objectives, and Business Description and Business Description
â€" John Naisbitt, creator of Megatrends
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verview: The overriding challenge to managing a social effort is balancing business objectives with social objectives. The final goal of your program is to modify the lives of your target population through new or value-added sparing opportunities. On the other hand, you are tasked with making your social enterprise (totally or in part) financially viable. In the private sector the bottom line is very clear: to increase the federations value for its shareholders, in other words, to make money. cordial enterprises have two bottom linesâ€"a financial and a social oneâ€"and the culture of one is very variant from the other. Many development professionals fear compromising their social objectives by succumbing to pressure to increase the income of their enterprise.
The irony, however, is that by focusing solely on achieving social objectives, they put their entire program at essay because it may not be sustainable in the future. So how does one maintain equilibrium between these seeming frigid opposites? A clear vision and mission statement, objectives, and business translation are important points of departure. The vision is what guides your social enterprise and energizes your stakeholders; it is the voluminous picture illustrating what you expect to achieve. The mission statement defines who you are and where you are going. The objectives give you tangible milestones by which to get there. Finally, the business description summarizes your business profile and asserts...If you want to get a liberal essay, order it on our website: Orderessay
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