Friday, February 15, 2013

Coca cola marketing plan

1.Value compass

The cherish chain breaks the firm into nine value creating activities in an effort to understand the behavior of costs in the specific business and the potential sources of competitive differentiation. The value chain includes five immemorial activities and four support activities.

Five primary activities that coca plant skunk uses to add value to the customers.

1.Inbound logistics; The inbound logistics that Coca booby uses are the ingredients that are utilise to fall upon the secret recipe. The recipe is all oer the world the same, this way there is strict development process in either region. The main ingredients of Coca sens are coca plant leaves weewee and sugar. There are legion(predicate) more building materials used in the soda, only when this remains still a secret. The coca leaves are coming out of South America. They blend a certain ingredient out of it, and this is sent all over the world. Coca Cola has factorys in more then 250 countrys. Then the water, this is besides very historic that it gets fabricated in the same way whether it is in Holland or in Mexico.
2. Operations; The way Coca Cola turns their materials in an actual product is still unknown, there are many competitors that are trying to copy the secret recipe but no one has ever come with the same taste. The rest product is made in two different factories.

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The Coca Cola Company fabricates the treacle ( soda ) and sells it to the Coca Cola Enterprises, they are responsible for the production, distribution and sales.
3.Outbound logistics; Coca Cola has one of the best and most efficient outbound logistics. The bar product is made in its own country factorys. The end product gets stored and is delivered to all its clients. These clients are very various. The product gets send to big retailers but also to small companies.
4.Marketing and sales; The thing that Coca Cola does the best is marketing its product and brand. With all their slogans and commercials trough the last twenty years it has become one...If you want to get a full essay, order it on our website: Orderessay



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