Marketing 201

Contents of the marketing plan: 1. Executive summary P 3-4 2. Current market situationP 5-7 3. Opportunity and bother analysisP 8-9 4. ObjectivesP 10 5. Marketing strategyP 11-14 6. Action programsP 15 7. Financial projectionsP 16 8. Implementation controlsP 17 Company Profile: full-strength pharmaceutics started their surgical operation as a Partnership Firm. In 1964 they converted into a Private exceptional Company. In 1974 they conduct a technical Collaboration with Janssen pharmaceutic, Belgium, a subsidiary of Johnson & Johnson Intl, USA. In 1982 square pharmaceuticals signed a licensing cartel with F. Hoffmann-La Roche Ltd., Switzerland. In 1985 they achieved market-leadership in the Pharmaceutical market of Bangladesh among all discipline and multinational companies. In 1987 square become Pioneer in Pharmaceutical export from Bangladesh. In 1991 they converted into public special(a) company. In 1994 they offered their Initial Public Offering of Square Pharmaceutical shares. In 1995 Chemical Division of Square Pharmaceuticals Ltd. starts production of pharmaceutical bulk products (API). In 1997 square pharmaceuticals won the National trade trophy for exporting pharmaceuticals.

In 1998 Agro-chemicals & Veterinary Products division of Square Pharma starts its operation. In 2001 US FDA/UK MCA standard new Pharmaceutical factory goes into operation built under the supervision of Bovis conduce Lease, UK. In 2005 New State-of- the-Art Square Cephalosporins Ltd. goes into operation; built under the supervision of TELSTAR S.A. of Spain as per US FDA/ UK MHRA requirements. In 2007 Square Pharmaceuticals Ltd., Dhaka Unit yields the UK MHRA approval. SQUARE today symbolizes a name - a state of mind. But its journey to the appendage and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.