Clearmen Freestyler

1.INTRODUCTION: 1.1.UNILEVER: Unilever is a BritishDutch multinational fast-moving consumer goods company. Its wares involve foods, beverages, cleanup position agents and personal care products. It is the worlds third-largest consumer goods company measured by revenues (after Procter & bump and Nestlé) and the worlds largest maker of ice cream. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the same directors and they work on as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow date of reference Paul Polman is Group Chief Executive. As of December 2011, it was the eighteenth largest company on the FTSE, with a market capitalization of £27.3 billion.[1] 1.2. hype ANALYSIS: 1.2.1.STRENGTHS: 1.2.2.WEAKNESSES: 1.2.3.OPPORTUNITIES: 1.2.4.THREATS: ? 2.CLEARMEN PRODUCT: 2.1.INSIGHTS, STRATEGY AN D THE IDEA: Beauty and unisex seg work forcets dominate the Vietnamese shampoo category while priapic person shampoo is relatively unknown; overstep manpower took the chance to educate custody on their scalp requirements and how Clear Men basin service control dandruff.

The challenge was how to rebuke to men who do not use a virile item shampoo and convince them Clear Men is the better product for them. The Insights showed that mens passion points were technology and football game. The thought process was to die the dandruff-free, non-stop performance that the target would find appealing. To communicate the products benefits, freestyle football was make the core focus of this campaign. The relevance between men demo t! heir skills (looking good) and a young, cool approach to playing football helped us arrive at a great participatory platform. 2.2. aim: CLEARmen is a brand that is built on the usable history that men have different scalp requirements from women. And that CLEARmen, with its ingredients, can help tackle dandruff...If you want to get a entire essay, lodge it on our website: OrderEssay.net

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