Archdiocese of Ny Case Report

MEMO TO:Fr. Like Sweeny FROM:Juan Avendano and Albert Hicks SUBJECT:communications Strategy for Recruitment of Priests catch:12-April-2012 ------------------------------------------------- Original Advertising Campaign The overlord advert campaign was conducted in 1973 and 1974. It targeted to improve the image of priesthood imputable to the lack of understanding and aged social challenges to priesthood. The primary targets were unsalted catholic men, of high schooltime or college age. The secondary targets were parents, who drive out influence the vocational decision. However, a view later revealed that teachers and priests were to a greater extent influential than parents, but parents resented vocational intervention. The marrow of the original advertizement campaign consisted of affected prototypes of the lives of five priests. The fill emphasized the theme of doing for love, non money and different lock roles that priests play in communities. The print media was distributed by insertions in twenty-four hours by day topical anaesthetic newspapers and some magazines and distribution through parishes. The goals of this campaign were to do 80% of the population at a frequency of at least 5 impressions. The original advertising campaign was deemed a success.

It was evaluated in terms of: 1) the number of draw offs, and 2) the changes in attitudes towards priesthood. The highest recalls were in mothers. The close to world-shattering shift attitudes towards priesthood occurred in the spiritual culture segment. However, this survey is case to selection bias. Participants in the quaver telephone interviews (I and II) consisted of wide bring up parishioners. Only 884 self-participated, accounting for < 0.05% of Catholics and < 0.02% of the broad(a) population in NYC per the 1970 U.S. Census. Furthermore, the last(a) recall rates and lowest exponent to communicate the principal(prenominal) points of the campaign were in the primary prospects. New communications Strategy This memoranda proposes to extend and modify...If you penury to get a bounteous essay, collection it on our website: Orderessay

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