Integrated Marketing Communications (IMC) and Marketing Comparison

Introduction

Integrated trade Communications (IMC) is defined as: A oversight concept that is designed to make either aspects of merchandising talk much(prenominal) as advertising, sales promotion, public relations, and direct market work together as a unified force, kinda than permitting each to work in isolation. (about.com, 2006) When a go with selects and implements an IMC campaign, that association can focus all of its advertising and promotional efforts towards delivering the corresponding united message and reaching their specific objective. All of the trade tools utilized by the company can be think and synergized with each other and their effectiveness can increase significantly. The marketing message relayed by the company is clear and consistent and is equal to(p) to reach the target audience without confusion while ensuring that all of the segments of the campaign have been reached. The Integrated Marketing Communications of a company can differ from profit to not-for-profit organizations. As IMC has previously been defined, its definition will be shown in the differences of the two types of organizations as well as providing a current real foundation example for review.

IMC as the promotional mix - managing the P (of the 4 Ps) that is promotion - but blending it with the communications efforts of other departments such as public relations and corporate communications, so the company speaks with one voice and its messages are consistent. Managing the promotional mix utilize to be fairly easy - there were only smoke communications options of direct mail, advertising, public relations, etc. - then engine room changed all of that. The Internet, wireless, MP3 players, Bluetooth - technologies that changed the way we communicate with everyone, including employees and customers. (Gray. March 7, 2006) Managing the four Ps of Marketing are important for both profit and not-for-profit companies; however, each move up the IMC process...

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