Business Studies: report on the garden city motor inn

Garden City Motor InnLocated in Mt. Gravatt south east depot of Brisbane, the Garden City Motor Inn is a in camera owned transaction enterprise. It is owned by an international company called Yung Ta Pty. Ltd. Taiwan. This company uses Australian based management to keep the railway line running efficiently. The building bring home the bacons accommodation in which the management lives to provide around the clock service and security.

Mission Statement:To tour Hospitality and a desirable destination for Visitors, Travellers and all customers to last out and enjoy very comfortable, clean overnight accommodation kindred to the best offered by contemporaries and the Industries best practice.

Objectives:To conduct a profitable entity with a tightly run administration and to hold staff that are dedicated and rewarded for their efforts in supplying a product of quality.

Business Type.

Accommodation & Hospitality: A Motel with 20 Rooms and private Manager Accommodation.

Business Cycle.

The art is still on an incline of average accommodation, and yearly return. This business is establishing customer loyalty and building new clientele. For these reasons I take the business is still in the growth phase.

Establishment: the business was previously owned and first established in 1988. Yung Ta Pty. Ltd. Bought the company six years ago for approximately 1 million dollars.

Growth: The business?s business order are still inclining.



This provides us with the information to which the growth defend is related.

Maturity: The maturity phase is when the business?s occupancy localise would remain the same or have provided slight variations. This could be due to the occupancy itself, e.g. all the live are booked out. If this occurred the business would find it best to upsize and endure larger.

Post maturity: After upsizing the business would show high occupancy rates or could show the same or less. Renewal could see the business?s occupancy rate increase...

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