Wal-Mart Competitive Strengths

1. Why is Wal-Mart successful in the US? What are Wal-Marts competitive advantages? Wal-Mart is able to deliver the lowest possible legal injury to their customers in a friendly environment focused on serving the customers every need. They effectively snuck into the retail shopping industry by opening stores in teensy-weensy towns where the population could buy everything they indispensabilityed at one place. become the worldwide leader in sales for all companies does non happen without strong competitive advantages. Once Wal-Mart establishes itself in these scurvy towns, they hand taken over the demographic. All potential customers ask are fulfilled and competition is shut out. With the massive size of supply chain demanded to service thousands of stores, Wal-Mart can control their suppliers and arrest hails down. The opportunity to sell your brand in a Wal-Mart store will match your brands success and this low cost demand from Wal-Mart is viewed as an acceptable trade-off for store forepart by suppliers. Wal-Mart has the most effective supply chain in the world due to its integration of technology and information systems. They have a hub and spoke distribution system where they can ensure stores are fully stocked with product and deliveries are do on time.

Finally, keeping the associates happy by incentivizing them with leadership potential, stock, and a family atmosphere, Wal-Mart is able to keep its workforce happy which in cycle makes customers happy. These forces working together neatly ties Wal-Marts competitive advantages into its centre and raises insurmountable barriers to entry. 2. Should Wal-Mart replicate its domestic model in its passe-partout form in China? Why? Can it general anatomy the same competitive advantage in China by means of its successful domestic model? Wal-Mart faces many new challenges they do not experience in the US. They are stricken with local, state, and bailiwick regulations that make it very difficult to achieve efficiencies. In China, the... If you want to get a full essay, order it on our website: Orderessay

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