Swot Analysis of Starbucks

Management 303 SWOT Analysis of Starbucks Corporation Section I organizational History / Mission Statement In 1971, Starbucks opened its archetypical location in the touristy Pikes Place Market in Seattle. The Starbucks name is derived from the coffee-loving first mate in the novel, Moby Dick. The logo, a two-tailed mermaid surrounded by the stores name, continues with the theme and background of the name. From the beginning, Starbucks prides themselves on not plainly providing their customers with high-quality whole bean coffees, but also with providing them with an inviting atmosphere. The mission statement, to hearten and nurture the human spirit one(a) person, one cup, and one neighborhood at a time, is seen today in the more than 15,000 locations in more than 150 countries. Section II Strengths and Weaknesses In my opinion, the top two strengths of Starbucks is their strong brand picture associated with their high-quality coffee and their committed and strong workforce. Their top two weaknesses in my opinion are their high premium prices and lack of intrinsic focus. Strength 1 Strong Brand Image According to G Serrano, The strongest attribute that consumers associate with the Starbucks brand is its being known for curio/gourmet coffee. Starbucks is a widely-recognized brand.

Its top-of-mind recall is high. It is both a crime syndicate name and a buzzword. By becoming a abode name people go to Starbucks to get the Starbucks Experience. This marrow that Starbucks has made their stores so inviting that people actually get up early in the morning, grab the paper or a good book and drive down to the local Starbucks and fundamentally just chill out. They provide an optional light snack, a good cup of coffee, free Wi-Fi and the comfort of your own home. cosmos highly recognized for all of the above qualities has contributed in the development and expansion of their many locations throughout the US and abroad. This is a colossal strength in that that being on... If you want to get a full essay, order it on our website: Orderessay

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