Sweden Market Analyzes

Due to the deep market analysis Sweden was represented as highly developed country with potential of rapid growth, enduring political and legal environment. The analysis showed that Sweden is lovely, well developed and flush market promising the success of settling business in here. That was the main reason why this country was elect to tack together business. Market and industry analysis Choice of market for entry was ground on relative product uniqueness and value to the customer as well as on JSC Metras business model. In country identification process main Asian markets (China, India and Japan) were eliminated because of fortified historical medicine and health practices. Recent fact could be main reason, why our product line of ecological buckwheat mattresses and pillows might not fit into unique benefit segment. some(prenominal) American and Australian continents were excluded because of high transportation costs from Lithuania. therefrom further analysis was shifted exceptionally to Europe. Northern Europe was chosen as first target for expansion, because of economical and political stability. also Scandinavians are found of ecological products and their health care is very developed. Nordics regularly comes top or close to the top of worldwide healthcare rankings.

So they eco-friendliness and healthy lifestyle should positively affect on sales of our company products. Sweden came up as most attractive choice in that particular region. Sweden is acknowledged for its work with environmental protection, combining robust regulation with extensive public and one-on-one initiatives to tackle environmental problems and develop new, clean technologies. The country has a strong track record of innovation in this subject and is known as a fast adopter of environmentally friendly technology. Towards sustainability Environmental awareness has long been strong in Sweden and the country has taken a proactive role in areas such as recycling and pollution control for several... If you fate to get a full essay, order it on our website: Orderessay

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