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victuals as a form of term identicalness: A touristry destination brand perspective of Antipolo City The Chapter 2 will discuss about a literature associate to the study. The word Literature defined as the indite row collectively those that are importance, exhibiting creative imagination and artistic skills which written in particular period, language and subject. Tourism is a quick growing phenomenon and has become one of the largest industries in the world. The impact of touristry is extremely varied. On one hand, it plays an important and certainly absolute role in the socio-economic and political development in destination countries particularly in the Philippines (Antipolo City) by, for instance, allowing new employment opportunities. Gerrie du Rand (2003) in his Journal of Travel and Tourism Marketing stated that topical anesthetic and regional food holds great potential to contribute to sustainable fighting in a destination. This situation affords food tourism the opportunity to be an important source of marketable images and experiences for the tourists, reinforcing the competitiveness and sustainability of the destination (Quan & amp; Wang, 2003).

As a reflection of the gloss of a country and its people, food, therefore is the ideal product to offer as an attraction in a destination and has galore(postnominal) possibilities to be used as a marketing tool. Food is becoming one of the most important attractions as tourists desire new and authentic experiences and alternative forms of tourism (Boyne et ah, 2003; Crouch & Ritchie, 1999; Hjalaeer & Richards, 2002; Selwood, 2003). Food tourism can be regarded as a form of niche or alternative tourism and as a result of escalating competition and a impeach in moveer wants in terms of destination experience, is straight more often being included as a new or additional sector in the travel and tourism business (Poon, 1993; Ritchie & Crouch, 2000). Food is considered as an facial expression of a society and its way of life... If you want to approach a full essay, order it on our website: Orderessay

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