Hotel Segmentation

The hospitality industry has evolved and continues to evolve through the process of food market segmentation. The to a greater extent the hospitality industry comprehends the discerning taste and tasting of the guest population, the further the market becomes segmented as a result. The need for market segmentation is more prominent in the hospitality industry now because of the rapid changes in guest of necessity and the vast amount of product offerings. One view of market segmentation in the hotel industry is the unique consumer segment. The opinion of a unique consumer segment is relatively new in the industry which opens the need for repositioning. By identifying a unique consumer segment, a hotel can focus on and penetrate a non-traditional market encompassing guest centered focus hotels. Traditional customer segmentation approaches will be replaced by personalized service of process spectrums and a total service model. The guest of the prox will be able to tailor every face of their experience including technology, hotel services, the bedroom, the journey, pricing and communications. The hotel of the future will be more personal, connected and responsive. With the rise of service spectrums and changing guest requirements it is apt(predicate) we will start to see hotels that cater for multiple needs and demands.

We will see innovations such as intelligent furniture, adjustive room environments, personalized entertainment, individually tailored nutrition and musical theme control of guest facing systems and appliances. Amadeus and Fast Future clear launched the Hotels 2020 Beyond Segmentation typography which says hotels must embrace constitutional personalization and become living innovation laboratories to survive the turbulent decade ahead. 92% expect total personalization around their choices and 96% see hotels will adopt a strong focus on strategy and innovation to address intense global competition. The report reveals emerging behaviors and demands of tomorrows hotel guest and what this means... If you want to make a full essay, order it on our website: Orderessay

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