Exploratory Research

CBMA 411 Background and Secondary Data Analysis Feelgoodz Flip-Flops are a cutting entrant into the sandal industry. They are the only ethically responsible wear round made from 100% recyclable and biodegradable all inherent rubber in America. Kyle Berner, owner of Feelgoodz, has asked us to conduct a more in- attainment analysis of his target audience, college students, as a substance to increase brand awareness and market share. Our initial alternative data was acquired by interviewing Kyle Berner and by viewing the Feelgoodz website, as puff up as the websites of other major purveyors of rubber sandals. Some of the of import research issues include brand awareness, product placement, and developing an apprehension of the rubber flick buying process for the target market. To net profit insight into these issues we must find out consumer opinion astir(predicate) the Feelgoodz sandal as well as current consumer buying habits and channels. Questions approximately lifestyle as well as current flip-flop preferences will create a greater base of fellowship for the launch of the first eco-friendly flop. Additionally, the information will enable us to create a more specifically formulated line as well as a hypothesis.

Selection of exploratory Research Method We decided that for our exploratory research we will be conducting a mini-focus group consisting of six participants as well as the administration of a projective task. A focus group is the outflank option for our needs because it is inexpensive and less time-consuming than depth interviews. Also, the topic of casual footwear is not a pure one and therefore, the confidentiality of the group will not present itself as an issue. Due to all of these things we expect to have largely candid results. Focus groups allow for a comfortable and unintimidating environment in which participants will have the opportunity to speak and share opinions freely. precept for Questions Procedure Followed to Recruit Participants We recruited current... If you want to get a rich essay, order it on our website: Orderessay

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