Case: Warner-Lambert Ireland: Niconil

Case: Niconil Warner Lambert Ireland C B , 1 7 TH J U N E 2 0 1 2 CENTER: AHMEDABAD MEMBERS: BRIJESH PATEL GAURANG MATHUR (PRESENTER) JIGNESH SAGAR SHISHIR SINGH VIJAY SHARMA Niconils sizeableness to WL & Elan Major Breakthrough for WL in have Cessation segment. willing help WL strengthen its position in Irelands medical examination industry. Will serve as Test Market for WL to carry on it to other international markets. Warner Lambert Estimated Sales in W atomic number 63 for 5 Yrs 250000 200000 150000 100000 50000 0 1990 1991 1992 1993 1994 Elan will pull Royalty on sales of Niconil in Ireland and abroad. Second advantage for Elan with WL after Dilzem. ELAN Niconils aim market & Demand Irish Population Break-up Undera ge (16yrs ), 2.5 Non Smoker s, 1.75 Target Customers All 30% of 2.5 m Irish adult citizens (750,000 smokers). High Potential customers = 10% (75,000) of smokers who ar willingto-quit every year. Age group 35-44 yrs of age. White-collar or Skilled Working Class. Upper-Income / BetterEducated Smokers. Women smokers more likely to try Niconil. Target Influencers 2000 General Practitioners. 1132 Pharmacies. Family members of smokers. Agencies Irish Cancer Society, Irish Heart Foundation. Demand quick annual market of £ 250,000 being catered by Nicorette, Nicobrevin & Accudrop collectively.

Annual pattern of 75,000 Irish willing-to-quit smokers. 40% adults in Europe and 20% in US. Niconil communication to Doctors, Consumers & Pharmacists Ads Medical Journals Logo on No Smoking Placards Direct Sales Team Doctors & Pharm CONSUMER PR Symposium Direct mails to GPs Support Package sound out of Mouth Launch Timing Resolution time and Family proximity crucial and cooperative while making a decision to quit. Niconil launch should be timed close to New divisions and Lent. The willing-to-quit are more likely to make a New Year resolution to quit smoking. Also most of the smokers would... If you want to get a full essay, order it on our website: Orderessay

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