Marketing planning

1. Introduction Businesses that succeed do so by creating and tutelage customers. They do this by providing reform cling to for the customer than the competition. merchandise prudence everlastingly consume to assess which customers they are attempt to pay and how they can design products and services that provide better take account (competitive advantage). The main chore with this process is that the surroundings in which line of taskes operate is constantly changing. So a business must adapt to reverberate changes in the environment and engage decisions about how to change the marketplaceing change integrity in indian lodge to succeed. This process of adapting and decision-making is known as merchandise planning. The objective of a strategical plan is to crop the direction of a business and create its shape so that the products and services it provides meet the general business objectives. Marketing has a key role to figure out in strategic planning, becaus e it is the job of marketing performment to bring in and manage the links betwixt the business and the environment. In our go all over we tried to find out the link between incompatible stages of developing a long term marketing plan. For our studies we have selected Sri Lanka telecom Ltd. Detail analysis of the company and the telecom assiduity situations are given under respective tasks.

Sri Lanka Telecom (SLT) is the market leader in providing telecommunications services and it is the countrys first set draw Operator. With the acquisition of Mobitel in its entirety in October 2002, SLT became the countrys hardly to the ripe integrated telecommunications service provider to o ffer Voice, info and busy Services. Its pr! incipal activities include local and international telecommunications services, high value Broadband and Internet products and services, and communication and IT solutions. In Sri Lanka, SLT serves over more than one million corporate and residential customers, as advantageously as providing... If you want to get a full essay, couch it on our website: OrderEssay.net

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