The first who created and founded cognitive dissonance theory be Leon Festinger & James Calsmith in 1959. Cognitive dissonance is a physiological state that tells the uncomfortable feeling between what whiz holds to be true and what one know to be true. Cognitive di0ssonance describes how people have believes and not accepting to change them which because of that they go into a state called denial. So what happens when one of our printings conflicts with an opposite feeling is that the term cognitive dissonance reveals. This term is used to describe the feeling of discomfort that results from holding two conflicting beliefs. When in that respect is a conflict between both beliefs and behaviors, one of them should be changed in order to reduce or remove the cognitive dissonance.
Cognitive dissonance can be showed and occur in many parts and places of our daily life, but it is best showed in situations where an individual behavior conflicts with beliefs which are attached to our self-identity. For example, consider a situation in which a somebody who believes that his/her religion is the regenerate religion and some one else try to show him in a logic way that he/she is wrong.
The conflict is that it is substantial for her/him to prove that their religion is right, and she/he is getting logical answers to the other religion. In order to reduce this dissonance between belief and behavior, she/he can either ignore what the other person is saying or reduce her/his thoughts of believing that his/her religion is correct. A second option is to minimize the dissonance by emphasize the positive qualities of her religion other rather than focusing on its flaws.
A more common example of cognitive dissonance occurs in the purchasing decisions we behave on a mending basis. Most people wishing to hold the belief that they make good choices. When a product or item we bribe turns out badly, it conflicts with our previously existing belief about our...If you want to get a full essay, order it on our website: Orderessay
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