Project Strategy And Leadership

Table of Content

Executive Summary------------------------------------------------------3
Chapter One
1.0Introduction----------------------------------------------------------4
1.1Report Aim-----------------------------------------------------------4
1.2Report Objectives----------------------------------------------------5
Chapter Two
2.0Introducing a structure strategic approach in ABS---------------6
2.1Opportunities--------------------------------------------------------6
2.2Limitations-----------------------------------------------------------7
Chapter Three
3.0ABS Existing CRM Strategies---------------------------------------9
3.1Potential CRM Strategies for ABS----------------------------------10
3.2PESTEL abbreviation ABS external environment---------------------11
3.3Porters five forces analysis- ABS potential CRM strategies------13
3.4 actual CRM Strategy-------------------------------------------15
Chapter Four
4.0Programme management------------------------------------------16
4.1Performance measurement----------------------------------------16
4.2Leadership and team management--------------------------------17
4.3Strategy Evaluation-------------------------------------------------17
Chapter Five
5.



0Conclusions----------------------------------------------------------19
5.1Recommendations --------------------------------------------------19
References----------------------------------------------------------------21
distinguish of Figures
Figure 3.3Porters five forces analysis-----------------------------------14
Figure 3.4 true CRM Strategy--------------------------------------15
Executive Summary
Aberdeen Business School (ABS) experiences a high direct of success in recruiting potential postgraduate students. However this is non reflected with the number of enrolled students. The changing economic and political landscape is a factor that affects funding delivered from the Scottish Funding Council which...If you want to build a full essay, order it on our website: Orderessay



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