P&G/Gillete Merger

Presented By: Team 1:
Ahsan Mirza
Ashneet Kaur
Hamza Khatri
Rachel Sigley


Presented For:
Prof. Shanti Gopalakrishnan
April 11, 2007
Mgmt-492



Key Issues:
In 2005, Procter and guess went on t make its largest acquisition in the tale of the connection by acquiring Gillette for approximately $57 billion. It was utter that this merger was going to create the biggest and greatest consumer products company crossways the glove. The merger between the two companies brought up a surge of issues that the newly merged company was going to have to consider.
How eject Procter and Gamble effectively integrate these two large companies in concert?
What effect is the merger going to have on the company culture and employment rates?
How can the company be merged with limited disruption to the process of production?
What potpourri of eon constraints/involvement is the merger going to require of managements time and energies?
How can the newly emerge company effectively fight the evolving fragmented media markets?
How can a company that relies on consumers argue in a declining economic time where people ar no longer willing to pay extra specie for the name brand?





Strengths:

In addition to strengths already quick in two Procter and Gamble (P&G) and Gillette on their own, there are also additional strengths added by the merger of the two entities. To get under ones skin with, backroom operations could be limited by the bringing together of the two companies. This comes in the form of merging research and evolution ventures, eliminating overlapping jobs, and adopting one anothers technology in a wide variety of products from fragrances to cleaning products. In addition, by being a bigger company they can stroke costs by gaining greater bargaining power for both media and advertising. P&G also has strengths in their consumer shopper understanding. Their company researches consumers in approximately 60 countries...If you want to get a well(p) essay, order it on our website: Orderessay



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