Mcdonalds Vs Quick

We argon going to present you two planetary firms which are McDonalds and expeditious. Both are in the restaurant sedulousness and are positioned only in the fast-food sector. Weve chosen those two companies because of the gamey reputation they have and the way they are implemented in our consumption patterns. Indeed, since their creation both companies have experienced a rapid development. Well try to explain what the key of their success was and how they managed their international expansion.

Quick

Quick was created in 1971 in Belgium in Schoten, this is the start-off fast-food implemented in Europe. Moreover this is the only European Fast-food beefburger orbit. Quick belonged to the Belgian group GB INNO BM until 2007 and the corrupt of the company by CDC Capital Investment and became French from that day. This is a fast-food chain that sells products such as burger, salad, chicken, ice-cream, French fries.
The first Quick restaurant in France appeared in 1980 in Aix en Provence.
In March 2007 began its international expansion by spring a new restaurant in Algeria in Alger and check over they are going to open 20 more restaurants in the country before 2012.
The year later on, two new restaurants exposed in Russia, and ultimately over 10 restaurants will open. In February 2010 Quick created controversy by offering halal menus in 8 of its restaurants in France.



In august of the same year, they broaden their offer to 14 of its restaurants.
In January 2011, a customer died in a restaurant in Avignon which gave a bad token of the brand in France.
Some figures of Quick:
* First Fast-food chain in Belgium, 2nd in France and 3rd in Europe.
* 210 jillion of consumers in 2010
* Implemented in 9 countries
* 483 restaurants of which 80 pct are franchised
* 1 billion € of sales volume in 2010 (+ 11% compared to 2009)
* Net income in 2010: 16.7 M €

McDonalds

McDonalds deal was created in 1955 in the US by Ray Kroc after having...If you want to get a full essay, order it on our website: Orderessay



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