Launch of Windows 7

Abstract
This paper explores different marketing strategies that may be enforced by Microsoft in the passing of Windows 7, as well as a detailed look back at the failed move around of Windows Vista. It will also look at brand image, and changes that Microsoft is devising to pull themselves out of a negative view from the let go of Windows Vista.

Microsofts Launch of Windows 7
A Look Back at Windows Vista
Before moving forward and developing a revolutionary marketing strategy for the release of Windows 7, it is beneficial to explore the release of Windows Vista and understand the components involved in its release. Windows Vista became accessible to the public on January 30, 2007 at an estimated cost of more than 6 billion dollars. (Oiaga, 2007, para . 1) Regardless of the marketing strategies and assets that Microsoft allocated to this new OS (operating system), the public was not very receptive to this dud of a product. At times this operating system used a lot of system resources, and many drivers were not working powerful with Windows Vista. Vista was definitely not the system that everyone was expecting it to be. The best induction was that many users that purchased their notebooks with Vista wanted to downgrade back to Windows XP.



This dip was a nightmare for Microsoft, and one that they would have to work delicate on to recover from. However learning from these mistakes will capture for the Windows 7 launch to be a success.
First and first Vista made promises to consumers that werent one hundred percentage accurate. Certain computers wouldnt allow Vista to run programs such as iTunes, Acrobat Reader, and even certain anti-virus protections. This alone would be teeming to turn a consumer off of the product, but unfortunately the argument of problem continues. Microsoft admits that the OS was unstable, saying that they experienced more crashes and rich screens during the initial weeks than in the entire year with XP. In regards to general performance, Vista could take...If you want to get a full essay, fix up it on our website: Orderessay



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