Kingsford

Kenny
CAM exam discussion on 25-Jun

Case Study : cut Found

1. No budget for advertisement (absence of media) for long time
2. Long story products and package (only regular and blue bags available)
3. Price Gap gets immediate compared with private label
4. Season Sales Effect
5. Big drop sales in food channel
6. Weather, rainfall (restricted outdoor usage)
Recent profits search for Kingsford

Weather


http://www.kingsford.



com

Product development
Deep, wide and long grooves
- discolouration with different product categories
? Kingsford Original brown coal
? The briquettes light easier and heat high-speed compared to other oxford grey brands while the innovative formula ensures long-burn performances
? Kingsford Charcoal with Hickory
? Sweet and hearty flavour, perfect complement to pork, poultry, beef
? Kingsford Charcoal with Mesquite
? Makes for leisurely lighting, just light the briquettes in one mild bar and ready to cook in about 10 minutes
? Kingsford come to Light Charcoal
? More smoky mesquite hear in your favourite barbecued foods, easy lighting one easy step, ready to cook in about 10 minutes
? Kingsford timberland Chips with Mesquite
? Common in Southwest and Texas-style barbecue, add smoky taste that compliments red meats, poultry and lamb, to prevent a acidulous taste


? Kingsford Wood Chips with Hickory
? Authentic smokehouse flavour, traditional wood for Confederate barbecue, sweet and savory taste that compliments pork, ham and beef
? Kingsford BBQ smasher Single Use Charcoal Briquets
? Light the bag, allow you to charcoal grill almost anywhere, available in 3 lb bag
? Kingsford Charcoal luminance Fluid
? High quality Kingsford Charcoal Lighter FluidIf you want to get a full essay, order it on our website: Orderessay



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