Monday, February 18, 2013

Enivomental Marketing

Green Marketing and how it affects Consumer Behavior
People look at expiry Green as making a difference in the world. As go overn in Chart I you bunghole take to that in everyday life Americans are looking to see how they can help the environment by recycling or buying green products. Because of this going green movement in society marters have had to slightly change the way they market to consumers.

Green Marketing is promotional activities aimed at taking usefulness of the changing consumer attitudes toward a brand. These changes are increasingly being influenced by a firms policies and practices that affect the quality of the environment, and reflect the level of its name for the community. (1). Green is a new way that businesses and people akin are trying to save the planet. One of the ways companies can go green is by recycling c hookhes. Many article of clothing companies are re utilize clothes and making them trendier for todays fashion. For example, urban Outfitters is a clothing store for young, hipster boys and girls. They have what is called urban Renewal. The pieces in urban Renewal are one of gracious clothes. They take a vintage pieces of clothing and incorporate it into the Urban Renewal clothing. Everything in that piece is recycled, and they even come with a card saying what kind of clothing it is.

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Another customary fashion company that is green is Toms Shoes. Toms makes shoes made from environmentally friendly materials. Their most popular shoe is the canvas, which is a survive between our innate canvas and then also whatsoever post consumer recycled plastics (2). Also, with every shoe that is bought, Toms donate a equalize of shoes to an unfortunate child in Africa.
A lot of companies are converting to organic cotton. Organic cotton is grown using methods and materials that have a low impact on the environment. (3). nigh top companies in America have switched to using organic cotton, such as Nike, H&M, Wal-Mart, and Target are full some of the...If you want to get a full essay, ordain it on our website: Orderessay



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