Amazon.com was established in 1995 by Jeffrey P. Bezos, current CEO. Company started its occupation as a pure online book retailer and since thus has diversified into music, video & DVD, electronics, accessories, photography and other products which take off in different countries. In the 1997 company was listed on a stock exchange and common stock is quoted on Nasdaq case Market. At present is one of the biggest e-retailer in the US, Germany, France, United Kingdom, Japan, china and Canada. Moreover, Amazon.com has great competitive edge as being the originate in the e-commerce.
AMAZONs BUSINESS MODEL
1. Vision- to be earths some customer centric company; to build a appear where plurality can come to find and discover anything they cogency want to buy online. (http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-faq#14296)
2. Mission- to be all things to all people.
3.Amazons Customer aim Pillars- Focusing strategy on customer expectations by religious offering low prices, convenience and wide selection of merchandise.
(Scholes, 2006)
Internet contrast Models/E-commerce for Amazon
* Merchant- is a retail merchant that operates only over the web.
* Affiliate- in contrast to the ordinary portals, the fit in model, provides purchase opportunities wherever people may be surfing. It motivates affiliated partner sites by financial incentives (in the form of a percentage of revenue). The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model. If an affiliate does not generate sales, it represents no cost to the merchant. (http://digitalenterprise.org/models/models.html)
Amazons three useable strategies are
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