Business Ethics - International Marketing To Children

Running Head : ETHICS AND MARKETINGIntentional Marketing to ChildrenName of StudentName of SchoolName of ProfessorSubjectIn any merchandise system , it is important to know your tar capture before anything else . This is beca routine when unriv completelyed knows the target trade , then the means of promoting products and images corporation be specifically designed for that host . Having the criteria that willing the target audition will make advertising and sales easier . The heading is to obtain that specific group persuaded to purchase their products . It is creating desire among them (AdliterateIn this light , on that point came debates nigh promoting products to children This aspect of the public is long considered most penetrable to the images advertisers portray . This is because the values and littleons one passel learn from advertisements can be heavily regarded and easily applied by children . They be considered to as an easy target . They surrender the innocence that leads to exposure (AdliterateWith this , should one wonder if job can truly perform a means of exploitation ? Is wise(p) merchandiseing to children respectable ? Are we creating the generation generation easily defined by the items they purchase (Media Channel ? When advertising can be ascertained everywhere argon children really buying itI believe that the objective of intentional trade to children remains to be strictly business . It does not abuse the presence of such a market , but merely being active in the disputation . unfortunately , to be completely immersed in sales and give , it could lead to veering away from acceptable themes and s in their advertisements . However when does it become un estimableI do not think the ethical standards should vary depending on the age of the target market . The antithetical ages of the market divides the population into groups . This means that for each age group , there is a contrasting approach or strategy . It is acceptable when companies intentionally sell their products to children . They should be cargonful nevertheless , about the values they will tie with their products . They could be in that certain age wherein they are able to understand the physical body of world they reside in (Adliterate . But they may attain it rather negatively and attain a quite different perspective about the worldEthical standards are not dependent on the age of an individual . It is true that when people grow cured they gain more wisdom and knowledge Unfortunately , patronage this growth , it does not mean that advertisers are given the self-reliance to use unsuitable means of selling their products to their market to previous(a) individualsWhere their products are involved , it does not mean that when the item is less woundless , it becomes ethical to sell them . Perhaps the point of doubtfulness here is not if it is unethical . They should instead ask if it is flush appropriate . Why would companies try to sell harmful items to children ? hypothetically , if that is the purpose of these companies , in the long run , their businesses will in conclusion loseWhen trying to sell to kids through different media does not straight off affect the ethical standards . Although the message of these advertisements holds a greater accountability to their market , it does not mean that they can s mean use any media . However , the ethical dilemma lies on what they imply when they use this medium . I believe there is no good or bad medium . It all depends on how they use itOne of these cases were expressed in an article by horse parsley and Dichter . They mentioned that evading for popular media , many organizations resolved into using the school as an avenue to hike up their products . Fast food and soda industries have pushed themselves within the bounds of the school campuses (Media Channel . This allowed them to sell more , be in more close contact with the market . They are able to persuade their naive minds into buying their products Unfortunately , it is not just the companies who need changing certain standards . The schools should excessively be able to set restrictions about these industries from reaching their tender students . They are not just there for the educational social welfare of the students , but withal their beingsBeing direct or indirect about the method used in marketing to children depends on the aim of capability of the child to absorb the information . Direct methods can unaccompanied tell a part of the story . It is wearisome and children cannot appreciate it .

When dealt with indirect methods , the child s imagination is tickled to react to the pass on of images . It is not the method that carries the ethical standards . As a function of fact , it has an affect on the efficiency of the company to promote their products and services . It would not be unethical if the children will not understand itIn regards to the parents of these children , perhaps it is important that they see these ads . After all , they play an important role in what their children see . Since these issue individuals are still incapable of protecting themselves from potential harm , their parents should stand to take that responsibilityWith this , marketers should allow their ads to pass through the parents of these children . This is not only to assure that the children are protected , but it is also to check if the ads they made were efficient and appropriate enough to be seen by children . It is probably a raise in their cost , but keeping the youth intact and safe from insecurity is a cost worth takingIn conclusion , it is important that intentional marketing to children should be given a line , which they should be mindful not to cross . What they sell to children will in the end have a long term effect on the growth of the whole society . Many ads today only offer temporary happiness , which can result to obesity , laziness and materialism Parents play an important role in the items their children are exposed to . But the marketers also have a responsibility to the community they will advertise in . The children are even more difficult to market their products to , and that they are rattling fair game in the competition (Adliterate . However , children are human beings , and not animals . To regard them as such will then brand them as unethical marketersReferences(n .d . The ethics of marketing to children . Retrieved April 17 , 2008 from HYPERLINK http / entanglement .adliterate .com /archives /2005 /03 /the_ethics_of_m_1 .html http / entanglement .adliterate .com /archives /2005 /03 /the_ethics_of_m_1 .htmlAlexander , D . and Dichter , A (n .d . Ads and kids : How youthfulness is too young ? Retrieved April 17 , 2008 from HYPERLINK http /www .mediachannel .org /atissue /consumingkids /index .shtml http /www .mediachannel .org /atissue /consumingkids /index .shtmlIntentional Marketing to Children PAGE 6 ...If you want to get a full essay, order it on our website: Orderessay

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