The Important Strategic Creativity

THE IMPORTANT OF STRATEGIC CREATIVITY Many companies atomic number 18 still probing a better way to answer the problem above. less firms have answe inflamed the question by reducing their equal in short precondition. In reality, persistence of eliminating cost has limitation to more or less extend. Consequently, appropriate strategies are needed to solve the long term issue. Most of strategies are emulation-based (red ocean strategies) while necessary, are otiose to ensure the company to stay ahead in the competition (Kim and Mauborgne, 2005).Whereas creativity and innovation must raise and create cling to to achieve a sustainable matched advantage. This report has revealed many major factors that help to preserve current market sit and achieve long term success in the competitive environment. It leave alone be viewing two different highly competitive companies in the airline industry; British Airways (BA) and Ryanair. BA was established in 1971 and is known as higher cost airline whereas Ryanair was established in 1985, and it is known as impression cost airline that travels only within Europe. Firstly, the report will show the literature of strategic creativity and introduction to the red ocean and blue ocean strategy.

The second part describes the gene linkage of price strategy and how price discrimination drives competitors out industry. Finally, dangers and difficulties are identified by evaluating the strategies in the Human Resource (HR) sector. creative thinking and innovation provides a way of solution to help with organizations to espy and proceed changes accordingly. Degraff et al (2002: p2) indicates Creativity, in short, is the core of all the competencies of your organisation because creativity is what makes something better or new. Whereas Johnson et al (2008:p325) mentions: innovation involves the transformation of new knowledge into a new product, process or returns and the putting of this new product, process or service into use, either via the marketplace or by the other... If you want to consider a full essay, order it on our website: Orderessay

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