Retail Industary in India

2/25/2012 ? Acknowledgement: I take this luck to express my gratitude to all those without whose encouragement this project would not sire seen light. I am also thankful to Prof. Simran Chawla for guiding us through in completing this project.

Contents: ?Retail pains in India ?Scope of retail sector in India ? return factors in Indian organized retail sector ?Challenges lining the Indian organized retail sector Westside Retail format field of operation products product management Private label store layout Store exteriors Store interiors Floor space analysis Atmospherics Competition in z adept machinate analysis Site evaluation and selection Croma About the Juhu store Retail format Products lay out Atmospherics Store exterior sales booth implementation in the store trick up Analysis Private labels Visual merchandising dodge Tata Croma adopts to sell their brand internally Segmentation Targeting Positioning Location of stores Reliance Fresh Product range of reliance fresh Retail format: Layout Store design and display Merchandise assortment Customer service Reliance fresh private label Pricing Communication mix Atmospherics SWOT Location of stores RETAIL INDUSTRY IN INDIA Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes account interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is single who stocks the producers goods and is involved in the act of exchange it to the individual consumer, at a margin of profit. As such, sell is the last link that connects the individual consumer with the manufacturing and distribution chain. The retail application in India is of late often being hailed as one of the sunrise sectors in... If you want to get a full essay, post it on our website: Orderessay

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