Marketing - 571

unadulterated air ducts and Marketing S.R.C. MKT 571 February 21, 2011 Susan Rusnak In the fol unhopefuling paragraphs will identify the authoritative issues challenging Classic Airlines marketing efforts. Identifying a strategic plan to optimize the opportunities that will best profit the airline. A tactical marketing plan will be explored to see how it may help facilitate drawing the haoma loyal customers back to Classic Airline while trying to recruit new customers. The history of Classic Airline has been in business for 25 years during which time they have occupied more than 32,000 people. They are ranked the fifth largest airline immune carrier consisting of 375 jets with more than 2300 flights daily that provide service to 240 cities. According to earning reports farthermost year, the airline had net earnings of $10 million. Although the airline has been moneymaking in the past, the uncertainty in the flying industry has Classic currently facing a number of challenges. For example, a 10% decrease in their share prices, difficulty retaining frequent flyers, low employee morale, rising fuel, and labor costs. The media reports along with Wall Street declining trim down have lowered them around among the airline employees. These declines, in two services and profit, have caused challenges for the airline.

The board of directors of the airline has implemented a mandated 15% cost reduction across the board. With a timeframe of 18 months to accomplish these reduction costs, it is also expected to increase the exceed on investment for frequent flyer program. This program has relegaten a significant hit, affecting more than 160,000 the classic rewards member, with more customers choosing other competitive Airlines. In aim for Classic Airline to achieve then net profit goals, it will take a robust marketing plan to entice their source loyal customers back to them. Classics marketing team up will have to incorporate the fundamental concepts such as the demands, target market, value,... If you want to get a full essay, order it on our website: Orderessay

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