The Provision of Advertising and Creative Marketing Services

Harris Associates (9.7 percent), and M & G Investment Management Ltd (5.5 percent). The chairman is C. T. Scott, the chief executive officer is R. L. Seelert, the treasurer is Susan W. Day, as well as the secretary is Fiona M. Evans. The directors are C. T. Scott, R. L. Seelert, Wendy Smyth, K. J. Roberts, W. H. Cochrane, K. S. Olshan, and Sir Peter I. Walters.

The main subsidiaries on the company, wholly owned or noted, are Rowland Worldwide, Inc., the Facilities Group Ltd., Siegel and Gale, Inc., and Klemptner Advertising, Inc. The business has other subsidiaries on the name Saatchi and Saatchi in their titles. The principal affiliate business is Zenith Media Holdings Ltd. As of June 30, 1997, the company had 4,400 employees.

Saatchi & Saatchi provides numerous services through its worldwide network of office. These services include marketing and creative promoting services, public relations, preproduction services in design, print and television, corporate identity, simplified communications and interactive media services, and media planning and buying services.

A wave of mergers within the ad agency sector led to a slump in ad agency stock prices inside the 1980s, according to Kessler (1986). He believes that several advertisers had been unconvinced that an emerging superagency could maintain its creative spark and they had to deal with conflicts of interest arising inside the mergers. Saatchi and Saatchi became amount one with a string of acquisitions for instance Ted Bates, Dancer Fitzgerald Sample and Backer & Spielvogel. Colgate-Palmolive pulled its account because it was loath to confide advertising strategies to an agency that sold competing products and solutions for Procter & Gamble.

After Maurice Saatchi's ouster in 1994, the company's promotion agencies lost several key clients, for example British Airways and Mars. A single area which continued to try and do well was Saatchi's Kid Connection, run by Rachel Geller, in accordance with Forbes magazine ("She's", 1995). It was formed in 1992 specially to market goods to children. Examples of its merchandise are McCain Elio's frozen pizza, which uses its "no crust" angle to attract kids, and Trix multicolored yogurt, which was created for Yoplait. Saatchi & Saatchi's "Kid tested, Mother approved" campaign for General Mills Inc., which began in 1989, resulted inside a 20 percent accomplish in unit volume sales per year for its item Kix. In 1992, General Mills spent $25 million to introduce its Berry Berry Kix ready-to-eat cereal, hoping that Saatchi & Saatchi can once again mount a successful ad campaign (Liesse, 1992).

 

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